Michal is the inspiration for the brand. A patriarch whose story carries from Russia to London, where he opened his first barbershop, and then on to Canada, where he continued his chosen trade—expertly catering to the details of upscale men’s grooming and styling.
Max is the face of the brand. Grandson to Michal, he is a thoroughly modern man, steeped in the sartorial wisdom handed down to him, yet welcoming to innovative products and influences.
We pull from their authentic relationship and signature vision to craft extraordinary products.
Our proprietary blend of potent Natural Oils, Vitamins, and Antioxidants are the basis for every product formula, instead of superficial ingredients like sulfates, silicones and parabens.
Our products address immediate skin concerns while building the foundation for long-term healthy, nourished, and beautiful skin.